Industry News

Prudential launches real estate audio tours

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The tri-state consortium of Prudential California Realty, Prudential Nevada Realty and Prudential Texas Properties has launched TalkingTour, an online audio tour of home listings. The company has an exclusive agreement to offer the TalkingTour service in its market areas with developer Home Sweet Home. The service is offered free of charge to agents. TalkingTour provides buyers with a 30-60 second audio tour of the company's listings, accompanied by multiple photos and a written narrative about the home. Audio tours are automatically created for any listing that that has two or more property photographs included with the listing. TalkingTour is available to consumers on www.prurealty.com, the company's consumer website. "Consumers want information on listings quickly, and on a dial-up connection, each photograph in a virtual tour can take up to three minutes to load, compared to about 25 seconds for a TalkingTour," said Ed Krafchow, president of the tri-state consortium. "Buyers...