BrokerageIndustry News

Real estate ads thrive on cable TV

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

(Part 1 of a two-part series. See part 2.) If you want to increase your production, the route to "stardom" in your local real estate market may be as near as your remote control. When traveling, I often come across agents who advertise on local radio or television. For years agents have relied on print advertising to market their listings. Today's big push is to market using the Web. The problem with both print and Web advertising, however, is they seldom target a specific market. This shotgun approach works well in certain situations, but what about the agent who really wants to target a specific listing in a specific neighborhood? One of the most effective ways to effectively target a specific geographical marketplace is through cable television. To effectively advertise on cable television, begin by observing how major companies position their products through television advertising. One of the first things you will notice is how most advertising is directed towards a specific ...