ServiceMagic.com today announced a strategic relationship with MSN, establishing itself as the exclusive provider of home improvement contractor services on the MSN House and Home Web site.

More than 45,000 service professionals currently use ServiceMagic to find targeted leads for home building, remodeling, architectural services, roofing, fences, decks, painting, flooring, plumbing, landscaping and HVAC, according to a company statement.

“This alliance provides us with a new significant channel for our services,” said Rodney Rice, co-founder of ServiceMagic. “MSN House and Home visitors make up a large and very attractive homeowner demographic for our contractor customers. We expect this relationship to add significant traffic to our customer base,” added Rice.

Golden, Colo.-based ServiceMagic Inc. is an online marketplace connecting homeowners to prescreened and customer-rated local service professionals.

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