DeepGreen Financial today announced it has created a new business channel, GreenMax, which will offer a low-cost lending platform to banks, credit unions and other financial services companies.

GreenMax will provide these services on either a private-label or co-branded basis. The initial offerings will focus on home-equity products, but eventually DeepGreen expects to offer other rules-based financial products, such as student, personal, auto and boat loans.

DeepGreen is in the final stages of negotiations with a number of clients and expects to announce new GreenMax partners in the near future.

DeepGreen is a home-equity lender, sourcing business through affinity partners, such as LendingTree, Costco and Ellie Mae, and through more than 2,500 mortgage brokers.

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