LendingTree, an online lending and realty services exchange, has partnered with American Express for a sweepstakes contest to give away interactive online financial guides and access to an American Express financial advisor for LendingTree customers.

One winner also will receive a personalized American Express branded gift card worth $25,000.

“Giving our customers the opportunity to sit down with an American Express Financial Advisor, at no cost, enables them to work with an expert to create a sound personal portfolio and be in control of their finances,” LendingTree Chief Marketing Officer Bob Harris said.

LendingTree currently rewards its customers who use the Realty Services program to buy or sell their home with a personalized American Express branded gift card valued up to $2,000. More than 150 select merchant establishments accept the gift card, which is co-branded with the LendingTree logo. Merchants include home-furnishing retailers such as Williams-Sonoma, Pottery Barn and Linens & Things.

A complete list of sweepstakes rules and details is available at www.lendingtree.com.

LendingTree is an operating business of IAC/InterActiveCorp, which also owns Expedia, Hotels.com, Hotwire, Interval International, HSN, Ticketmaster, Match.com, Precision Response Corp., Citysearch, Evite and Entertainment Publications.

The LendingTree lending exchange includes more than 200 banks. The Realty Services arm connects home buyers and sellers to a nationwide network of approximately 10,000 Realtors.

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