Industry News

LendingTree partners with American Express

Contest to award $25,000 to consumer who uses the online lending exchange

LendingTree, an online lending and realty services exchange, has partnered with American Express for a sweepstakes contest to give away interactive online financial guides and access to an American Express financial advisor for LendingTree customers. One winner also will receive a personalized American Express branded gift card worth $25,000. "Giving our customers the opportunity to sit down with an American Express Financial Advisor, at no cost, enables them to work with an expert to create a sound personal portfolio and be in control of their finances," LendingTree Chief Marketing Officer Bob Harris said. LendingTree currently rewards its customers who use the Realty Services program to buy or sell their home with a personalized American Express branded gift card valued up to $2,000. More than 150 select merchant establishments accept the gift card, which is co-branded with the LendingTree logo. Merchants include home-furnishing retailers such as Williams-Sonoma, Pottery Barn a...