New York-based Prudential Douglas Elliman strengthened its “Manhattan to Montauk” mantra with the acquisition of Goodstein Realty, a firm with more than 145 agents and $355 million in closed sales volume in 2003. The move is part of a wave of aggressive acquisitions activity in the Long Island region, where major competitors are gobbling up smaller boutique brokers in quick succession to get a bigger share of a booming market.


Lara Berdine, a spokeswoman for Elliman, said the acquisition of Goodstein Realty’s offices in Great Neck and Roslyn give the company its first offices on the North Shore of Long Island. The move fills “a gap in the road from ‘Manhattan to Montauk,'” she said, referring to Elliman’s string of offices from New York City to Long Island.


Elliman in November announced the acquisition of Celic Realty, a full-service company with about 35 employees operating in the North Fork area of Long Island. The Corcoran Group and parent NRT, a subsidiary of Cendant Corp., have also made big moves for smaller brokerages in the Long Island area. Corcoran picked up Easthamptons-based Cook Pony Farm Real Estate in October and Hamptons-area real estate powerhouse Dayton/Halstead LLC in March. NRT’s February acquisition of Sotheby’s International Realty also included three Hamptons-area offices.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription