Industry News

Web-based real estate commercials arrive

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HarmonHomes.com, a division of Trader Publishing Co., has launched a multimedia Internet commercial product for real estate companies. "Real Estate Reel" includes Flash-based clips with music, moving text and color photographs.   Realty agents can personalize their Real Estate Reel by choosing the look, feel and message of the advertisement, including theme, music, photos and text. They can also customize the link name to whatever they want. The link will be displayed on every listing on HarmonHomes.com belonging to that agent.   Other Real Estate Reel content can include contact information, photos of most outstanding properties and information about the agent's services, background and location.   Norfolk, Va.-based HarmonHomes.com includes 200,000 for-sale listings for home buyers to browse. The site also serves as an advertising forum for real estate agents and offices. *** Send a Letter to the Editor for publication.Send a comment or news tip to our newsroom.P...