Industry News

Intero storms Silicon Valley

Brokerage grows to 800 salespeople in 18 months

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

An upstart real estate brokerage in northern California's Silicon Valley and East Bay areas has grown from one office with 40 salespeople when it opened its doors in October 2002 to 14 offices with more than 800 salespeople today.   Intero Real Estate now has operations in Morgan Hill, Hollister, Gilroy, San Jose, Cupertino, Los Gatos, Saratoga, Los Altos, Pleasanton, Danville, Blackhawk, Orinda, Walnut Creek and San Carlos. A 15th office is set to open soon in Antioch. That location will be the first licensee of the Intero brand name and will manned by a former Intero salesperson, according to broker/owner Gino Blefari.   "The next thing that Intero will do is franchising," he said.   Blefari, a former NRT executive, claimed Intero now has the "number one office in the history" of several of the Silicon Valley communities. He attributes that achievement to the company's corporate culture and management.   Intero's first 14 offices were financed by Mercury Cos., a ...