Industry News

Wealthy households power Internet growth

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Affluent Americans are the fastest-growing income group online, according to Nielsen/NetRatings, which measures and analyzes Internet audiences. Web surfers with total household incomes of $150K and higher grew 31 percent year-over-year at home to nearly 7.9 million individuals.   Web users earning between $75K-$100K increased to 26.4 million in March, compared with 20.7 million a year ago. Those with upper incomes ranging from $100K-$150K rose 24 percent since last March.   Internet users earning upper-level incomes have a higher concentration of broadband adopters. Broadband surfers made up 69 percent of the total audience for those with incomes of $150K or more, compared with 31 percent accessing via dial-up. Those earning between $100K-$150K showed a 61/39 percent split favoring high speed, while Internet users with incomes between $75K-$100K showed an even split between narrowband and broadband users.   "Cost plays a tremendous part in Internet access patterns," Ken...