Industry News

Real estate broker sends agents to college

Prudential California Realty certificate program will train leaders

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Prudential California Realty will develop a Real Estate Leadership Certificate program with the School of Extended Education at Saint Mary's College. The certificate will be named "A.David Cobo Real Estate Leadership Certificate" after the company's chairman and CEO.   "We expect this program will help to develop the next generation of leaders at Prudential California Realty. This is the first program in the industry that offers a tailored college-level leadership certificate program for agents that is totally separate from traditional real estate training," said Ed Krafchow, president of Prudential California Realty.   Participants will be successful Prudential California Realty agents who have no more than two years of real estate experience. Participants have been nominated by their managers and hand-picked by the Krafchow to participate in the 12-month program on the St. Mary's campus in Moraga.   Rebecca Prohl, professor of St. Mary's Management Prog...