GMAC Home Services' President and CEO John Bearden today announced that Lane Barnett, a real estate industry veteran with nearly two decades of experience, has been named president and CEO of the GMAC Real Estate Franchise Business Unit, which includes more than 1,300 offices throughout the United States, Canada and Puerto Rico. Barnett was formerly executive vice president, Support Services Group. He joined GMAC Home Services in 2002 as executive vice president of marketing and communications. He played a central role in increasing the company's reputation and visibility, as well as developing and rolling out the company's Premier Service business program to the company's 23,000 sales associates. Barnett is well acquainted with building franchise operations: from 1988-1996, while at Coldwell Banker Corp., he was instrumental in helping that company grow more than tenfold during his tenure: from 225 offices and 3,000 real estate agents in 1988, to 2,500 offices and more than 54,000 a...
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