Industry News

ERA develops real estate messaging system

E-mail programs keep agents in touch with buyers, sellers

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ERA Real Estate today introduced a personalized e-mail messaging system developed to further help its network of brokers and sales associates keep in touch with potential, current and past customers by providing valuable information about the home-buying or -selling process. ERA e-Direct is comprised of three separate contact cycles designed to coincide with the different timeframes within the home-buying or -selling process: ERA Client Builder, ERA Move Planner and ERA e-Follow-up. The first cycle, ERA Client Builder, is designed as a pre-listing prospecting system for contacts in a sales associate's current personal contact list. Within this cycle there are 40 pre-written messages – 20 geared toward potential buyers and 20 targeting potential sellers. The messages – discussing topics such as "The Benefits of Buying versus Renting" and "Curb Appeal" – aim to provide helpful guidance to those in the market to buy or sell a home. ERA Move Planner, the second cyc...