ERA Real Estate today introduced a personalized e-mail messaging system developed to further help its network of brokers and sales associates keep in touch with potential, current and past customers by providing valuable information about the home-buying or -selling process.

ERA e-Direct is comprised of three separate contact cycles designed to coincide with the different timeframes within the home-buying or -selling process: ERA Client Builder, ERA Move Planner and ERA e-Follow-up.

The first cycle, ERA Client Builder, is designed as a pre-listing prospecting system for contacts in a sales associate’s current personal contact list. Within this cycle there are 40 pre-written messages – 20 geared toward potential buyers and 20 targeting potential sellers. The messages – discussing topics such as “The Benefits of Buying versus Renting” and “Curb Appeal” – aim to provide helpful guidance to those in the market to buy or sell a home.

ERA Move Planner, the second cycle of the system, sends a series of six messages to a customer to offer advice and tips during the moving process. Topics covered in the Move Planner cycle include “Getting Started,” “Friends and Family” and “The Days Before.” These messages are regularly distributed over the time a broker or sales associate first enters the customer in the system to the time of the closing date.

The third and final cycle, ERA e-Follow-up, is comprised of “seasonal” e-mails that include consumer-oriented messages and tips designed to keep the ERA Real Estate professional in their clients’ minds, long after the date of the closing transaction. These messages occur four times a year over a five-year span.

The e-Direct messaging system cycles are also available in Spanish to help ERA members meet the real estate needs of the growing Latino market.

ERA Franchise Systems Inc., a subsidiary of Cendant, is a residential real estate company with a network of more than 29,100 brokers and sales associates worldwide.


Send tips, feedback or a letter to the editor to or call (510) 658-9252, ext. 124.

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