BrokerageIndustry News

Real estate gets new lockbox products

Realtor associations aim to compete with Supra

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

WASHINGTON, D.C.--EasyShow and SentriLock are the new lockboxes on the block. And while these upstart brands may not have the name recognition or market penetration of such competitors as Supra and to a lesser degree RISCO, the developers of the new products hope the simple injection of competition into the marketplace will be their key to success   At a trade show here this week at the National Association of Realtors midyear conference, the newcomers and mainstays in the lockbox business alike were busily peddling their wares to potential customers who eventually will decide their fate, be it fortune, failure or something in between.   Representatives for SentriLock, a company in which the National Association of Realtors owns a majority stake, demonstrated their upstart product, which is now in use at a pilot project in Iowa City that began in April. SentriLock's Realtor Lockbox, which is accessed by a thin card with an embedded data chip, costs $60 to $70 per unit.   SentriLo...