Industry News

Real estate, help wanted ads increase

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Real estate advertising increased 3.7 percent in April at newspapers published by Knight Ridder, the nation's second largest newspaper publisher, the company said today. Total advertising revenue was up 1.1 percent last month and up 1.8 percent year-to-date. Total classified advertising was up 5.4 percent in April. Within classified, recruitment was up 15.7 percent for the month. All newspapers had increases in help wanted, including 20 with double-digit gains, a sign the economy is strengthening. San Jose, Calif., was up 25.7 percent; Contra Costa County, Calif., was up 22.6 percent; Miami was up 18.5 percent; Fort Worth, Texas, was up 16.8 percent; Charlotte, N.C., was up 15.8 percent; Kansas City was up 13.6 percent; and Philadelphia was up 3.3 percent. The 16 smallest papers collectively were up 21.2 percent. "We were pleased with the continued strength in help wanted and real estate classified advertising. All newspapers showed year-over-year increases in employment," Knig...