Online real estate leaders get set to Connect

Conference comes amid renewed excitement in category

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Despite losses, scandals, investigations and faulty business models in recent years, online real estate is re-emerging with a fresh outlook that is quickly positioning it as the next major Internet growth category. This rebound closely follows the explosion of paid search marketing companies, largely responsible for driving consumer interest in online real estate. With more than 70 percent of home buyers now shopping online before inking a deal–almost double what it was during 2001–the category is expected to generate as much as $500 million in revenue during 2004.