Industry News

Yahoo! and Prudential ink deal

Search engine to send consumers to Pru brokers

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Prudential Real Estate Affiliates has teamed up with Yahoo! to provide visitors to Yahoo!'s real estate page access to comprehensive and detailed real estate listing information from a Prudential broker in their selected market area. Yahoo! Real Estate visitors can identify a market area they are interested in, and connect directly to a customized Web site operated by a Prudential broker in that area. At these Web sites, brokers will provide consumers with listing alerts, multiple property photos, virtual tours, price change and new photo alerts and the option to schedule a home tour. The service will be available immediately in the Austin, Texas; Baltimore; Boston; Chicago; Dallas/Ft. Worth; Houston; Lexington, Kentucky; and Washington, D.C. Yahoo! and Prudential plan to extend the service to additional markets. Through this agreement, Yahoo! will strengthen its current real estate offering by providing consumers access to a more powerful set of real estate information. Pruden...