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Solar-lighted real estate for-sale signs

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Ready for this? You wake up at 3 a.m., cannot sleep, put on some clothes and visit a couple of open houses. Or, you cannot cram your closing meeting with your escrow officer into a normal part of the day, so you set up an appointment for 2 a.m. at the all-night title office. Kinko's does it. Home Depot does it. Most grocery stores do it, so why not real estate? Prompting our ideas about this bizarre prospect was a new product developed by Lighthouse Marketing, which is offering a solar-lighted for-sale sign. The Fort Lauderdale, Fla.-based firm promises agents the signs will "work for you day and night." The Internet has already turned home shopping into a all day, all night, everyday experience. It is only a matter of time before the service and marketing side of the business will begin to peddle homes in the dark. Face it, the average agent is already onboard, dishing out their cell and home phone numbers to most clients. This is an open invitation for late-night calls from fra...