BrokerageIndustry News

Real estate signs shed light on listings

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

Lawn signs are going high-tech. A new solar-powered, LED-lit, computer-chip-equipped signpost can keep real estate lawn signs lit around-the-clock. After a test run in Florida, the developers are checking into mass production for the signposts, which can shed light on standard real estate signs. They hope to sell the signposts for $199 to real estate agents around the country. "The largest point of sale item is the lawn sign in the real estate industry," said Louis Dvorak, whose brother, James, designed the signpost. "That hasn't changed." He joked that even in the caveman days, it was probably the same story: "Hey Ork, put a stick in front of our cave. It means it's for sale." There are other lighted signs on the market, he said, such as internally lit real estate signs, but he expects the LED-lit signpost will have a place in the market because it is "backwards compatible" – designed to accept agents' standard-size signs, said Dvorak, who is marketing the patent-pending devic...