The Inman Innovator awards will be presented July 28 at Real Estate Connect in San Francisco. A complete list of finalists in each category is available online.

Five companies will compete for the Inman Innovator Award this year in the mortgage technology category. The 2004 finalists are ValuAmerica, E-Trade Mortgage, DeepGreen Bank, L&G MortgageBanc and First Franklin Direct.


ValuAmerica’s ValuNet is a settlement services platform for the mortgage industry. The platform is scaleable and portable and uses Web-based technology to streamline the mortgage process.

E-Trade Mortgage

E-Trade Mortgage’s Fair Compare service enables borrowers to compare loan quotes from several different lenders. Consumers can anonymously shop and compare E-Trade products with other lenders’ products with no obligation. The comparison service also spells out price elements controlled by each lender so borrowers know the fees that apply.

DeepGreen Bank

Home-equity lender DeepGreen Bank this year launched a low-cost lending platform to banks, credit unions and other financial service companies. The channel is called GreenMax and the initial offerings focus on home-equity loan products.

L&G MortgageBanc

L&G MortgageBanc has developed a patent-pending mortgage origination model that enables real estate agents, financial and insurance professionals to provide a one-stop service to home buyers. The company currently operates in Arizona, California, Texas, New Mexico, Colorado and Utah. L&G trains real estate, financial and insurance professionals to become loan officers.

First Franklin Direct

First Franklin Direct’s RapidRefi program enables borrowers to quickly apply for a refinance on their home loan. RapidRefi doesn’t require the borrower’s income verification, which saves time and money in the application process. Borrowers only need to prove their existing mortgage has been paid on time for the last 18 months.

The most innovative real estate and mortgage industry companies will be honored at Real Estate Connect, July 28-30 in San Francisco. Real Estate Connect brings together the top leaders from the real estate industry, including mortgage lenders, technology firms, industry analysts and news media.


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