Memorable marketing builds real estate brand

Realtor couple cashes in on targeted ads, charity events

Several years ago, Ann and Denny Bishop put up a billboard on a busy thoroughfare in Wichita Falls, Texas, to promote their real estate practice. The response was tremendous, bringing in lots of business for the Ann and Denny Bishop Realtors Group. The ad featured a photo of a black Labrador dog lying at Ann and Denny’s feet, with the headline, “Trustworthy and dependable.” Off to the side of the picture were the words, “So’s the dog.”