Blending company cultures a key to real estate partnerships

Panel says joint ventures must go beyond superficial level

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SAN FRANCISCO–Long Realty Co.’s title joint venture has a 66 percent capture rate. Its mortgage company joint venture, only about 10 months old, already captures 35 percent of customers.

Long Title Agency is now in the No. 1 position in its Arizona County, said Wissy Wendt, SVP of affiliated services for Long Realty Co. The mortgage joint venture is number three in the local marketplace.