Industry News

All the world’s a home stage

Julie from Hollywood

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

The latest trend is for home sellers to employ a "stager" or "fluffer" to make their space more appealing, sexier, dolled up. It's taken off here in Los Angeles–home of the faux–and the prices I've heard quoted from some companies are as varied as the services. The changes from home staging can be miraculous and I'm a big fan. I even employed someone when I sold my last house just to give it a bit of a fabulous lift. But last Thursday night, the real stagers came together for a chic event of their own at the new and gorgeous Minotti furniture showroom on Beverly Boulevard in West Hollywood. The Academy of Television Arts & Sciences' Art Directors/Set Decorators Peer Group held its annual Emmy nominee soiree to honor the talented folks in the television industry. Hosted by Architectural Digest magazine, you could tell the true appreciation from the attendees for their surroundings and choice of venue. "Oohs" and "aahs" erupted over the showroom and the Italian-designe...