HouseValues agents fly high on leads

Follow-through is key to turning leads into business

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Staci Dancey got tired of cold-calling to get leads. She spent several hours on the telephone on some days to drum up new business.

“I knew there had to be a better way – that leads could come to you without killing you,” said Dancey, a Realtor for C-21 Masters in Walnut, Calif.

Dancey, a Realtor for about 26 years, got a call about four years ago from HouseValues, a company that offers home-value estimates for consumers and Internet-generated leads for real estate agents. “Luckily HouseValues turned out to be a good company.