Glenn Wallace’s company is named after his dog. J.J. Jones is the “Hat Lady of Southwest Florida.” And Brian Crenshaw is “The Tuxedo Man.”

These real estate professionals say their unconventional approach to marketing is paying off.

Wallace, founder of My Dog Tess, a North Carolina discount real estate brokerage that bears the name of his bull mastiff, said consumers have responded favorably to the company’s dog-based ad campaign.

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