Industry NewsTechnology

Fidelity pulls real estate Web sites out of the dark

New service helps agents, brokerages rank higher in search engines

As further proof that search engines have become real estate hotspots, Fidelity's FNIS Real Estate division now offers realty agents and brokerages a service to help increase their Web sites' ranking in keyword search results. The service, eSearch Solutions, automates the process of submitting a Web site to 15 major search engines, including Yahoo!, MSN, Google, AOL and AskJeeves. Fidelity also submits the site to 8,500 additional search engines and special interest directories. The technique of keeping a Web site high in search engine's results rankings is known as search engine optimization. This, along with paid search, or pay-per-click advertising has attracted a lot of buzz in real estate as more home buyers and sellers begin their home searches online. Search engine portals have been cited as one of the top places consumers go when they log on to the Internet. "If you're not optimized correctly, it can make it difficult or impossible for the search engines to index you," said T...