BrokerageIndustry News

British invasion strikes Florida

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Florida is a popular destination for the British vacation invasion. Just ask Stephen Pettinger, a former BBC producer who is now selling real estate in Florida. In 2001, Pettinger spent several months in Florida producing "Escape to the Sun," a BBC1 television show that featured British folks who were looking to purchase homes in sunny Florida. The show tracked the clients of ResortQuest, a property management corporation that specializes in vacation rentals, and featured company managers Jean Styles and Denise Assersohn, both from England. The show's premise apparently was contagious for Pettinger. "I totally fell in love with the place. I had an absolutely fantastic time," he said. The real estate market, he said, "was fascinating – the market was about to explode." Pettinger gained a unique education in the real estate business by watching a variety of real estate agents interact with prospective buyers during the production of the show. After the six-month stint in Florida, ...