Industry News

Builders group launches ‘in-your-face’ ads

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A group of New Jersey-based companies in the home-building industry wants consumers to start asking questions about housing affordability. The Builders League of South Jersey, a housing industry trade association that represents about 680 South Jersey-based companies, has launched a major public awareness campaign that includes "shocking in-your-face ads" on billboards, in print publications and on television, the group announced today. The Builders League includes builders, developers, engineers, architects, engineers, professional planners, landscapers, designers, suppliers, subcontractors and tradesmen, suppliers, and other consulting professionals. The ad campaign calls attention to the high cost of home prices vs. the income of typical working families. The median price of a new home in New Jersey is now $380,000, the group notes, while the average sales price of an existing home is $313,200 statewide. A typical working family earning the state's median household income of $55,0...