BrokerageIndustry News

‘Discount’ not a dirty word in real estate

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

While traditional real estate companies sometimes use the term "discounter" as a disparaging remark when referring to reduced-rate and limited-service real estate business models, these alternatives shouldn't be shunned, said Lyle Martin, co-founder of Assist-2-Sell – and discount should not be a dirty word. Martin, who walked away from the standard real estate market to start up an alternative business model in 1987, participated in an Inman News audio conference today along with four other real estate industry entrepreneurs. The conference, "New real estate business models – a threat to your livelihood?" featured lively discussion about alternative approaches to the business of real estate. Audio conference panelists also included Mike Davin, executive vice president and co-founder of CataList Homes; Brian Yui, CEO of HouseRebate; Lawrence Bunnell, CEO and principal broker of InSight Realty; and Steve Malachowski, President at One Percent Realty, Inc. While his own compa...