'Discount' not a dirty word in real estate

Traditional brokers also reducing rates

While traditional real estate companies sometimes use the term “discounter” as a disparaging remark when referring to reduced-rate and limited-service real estate business models, these alternatives shouldn’t be shunned, said Lyle Martin, co-founder of Assist-2-Sell – and discount should not be a dirty word.

Martin, who walked away from the standard real estate market to start up an alternative business model in 1987, participated in an Inman News audio conference today along with four other real es