plans to expand its virtual tour offerings to support nearly all virtual image creation technologies, the company said today.

Beginning Nov. 30, real estate brokers and agents will be able to enhance listings on through an expanded, full-service hometour360(degree) program or the new PicturePath program.

Homestore, which operates the Web site, will convert its comprehensive hometour360(degree) product into a hosting and distribution tool powered by a choice of virtual image creation technologies. Homestore will continue to support IPIX’s virtual image solutions, but will now enable alternative imaging technologies to be used. At the same time, the current PicturePath product will transition to a link submission tool.

Access to Homestore’s hometour360(degree) program previously was only available to virtual tour service providers that agreed to acquire the hometour360(degree) Wizard software and keys needed to create IPIX 360-degree images. Under the new service, hometour360(degree) service providers will be able to purchase virtual image creation software from a variety of technology providers, including, but not limited to, IPIX. Participating hometour360(degree) service providers will be able to upload these images along with property information, flat photos and agent information to create the hometour360(degree) virtual tour. These tours will be disseminated across the Internet through the Virtual Tour Distribution Network (VTDN).

All other virtual tour service providers will be invited to join the PicturePath program. These providers will have increased flexibility to deliver their virtual tours, created with any technology and hosted themselves, to for listing enhancement for a nominal fee.

“We are very excited about the changes being made to’s virtual tour solutions,” said Allan Dalton, president of “Consumers repeatedly stress their attraction to listings with enhancements like multiple photos and virtual tours.”


What’s your opinion? Send your Letter to the Editor to

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription