Industry News

Realtors increase Internet usage

Survey finds 70% of practitioners now use Web for marketing

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Nearly 1 in 4 real estate transactions is generated from the Internet, according to a new California Association of Realtors survey tracking current trends in Realtors' use of technology. The survey, which was released today during Tech Tuesday at California Realtor Expo 2004 in Santa Clara, also tracked behavioral changes in Realtors use of technology, as well as adoption rates of hardware, software and Internet connectivity. "Realtors continue to be more technologically savvy than their counterparts in years past, and have integrated numerous technological tools into their day-to-day businesses as well as real estate transactions," said C.A.R. President Ann Pettijohn. "Use of the Internet and Internet marketing has increased, as Realtors respond to meeting the needs of today's tech-savvy home buyers and sellers." The survey also found: At 92 percent, e-mail remains the primary use of the Internet for Realtors, followed by MLS access 82 percent have a high-speed Internet connec...