Industry News

Real estate groups for Latino home ownership

Devise new courses, down payment programs

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Several real estate organizations have launched a new initiative designed to expand home-ownership opportunities for Latino families in California. The initiative is an effort by Freddie Mac, the California Association of Realtors, Chase Home Finance, the National Association of Hispanic Real Estate Professionals and the League of United Latin American Citizens, with assistance from the California Housing Finance Agency. The initiative aims to increase real estate professionals' understanding of how to reach and serve the Latino homebuyer and to help Latinos learn about home-buyer assistance programs that are offered through city, county and state housing agencies. One component of the initiative is a new course, "Effectively Serving the Latino Homebuyer," developed by Freddie Mac and Chase Home Finance. The course, offered though CAR and NAHREP, provides strategies for reaching and communicating with the Latino home buyer, as well as information on home-ownership assistance progra...