Battle erupts over low-commission real estate model

New Florida brokerage takes market share in Tampa Bay area

A real estate industry war has broken out in Florida over low-commission brokerage.

Home Discovere, a brokerage model with 2 percent and 4 percent total commission plans, has quickly become a top player in the Tampa-area market. Home Discovere started as a mortgage operation in September 2000, and rapidly grew to include a title company, a real estate brokerage company and a home services division.