Industry News

New Web site for women do-it-yourselfers

Be Jane aims to tap consumers of home improvement market

A new Web site launched today for the women's home improvement and do-it-yourself industry, which is reportedly valued at about $50 billion. Be Jane Inc., which has relationships with Kmart, Sherwin-Williams, Zircon and the Great Indoors, has created www.be-jane.com, which features articles, information, tips, glossaries and message boards designed for women do-it-yourselfers who are seeking a collaborative peer environment. Through the Ask Jane column and Be Jane Community Message Boards, consumers can seek advice, share questions and answers, receive referrals and advice from other "Janes," and hear about new how-to videos, animated tutorials and celebrity stories, among other offerings. The Be Jane multimedia network, as well as the recently launched Be Jane Web site, was the brainchild of founders Heidi Baker, Eden Clark and Phil Breman. Clark and Baker, both avid do-it-yourself aficionados, teamed in early 2003 to form Be Jane and since have created and branded "The Janes," Am...