Real estate entrepreneurs hit it big with Cendant

Brokers built real estate giant's new online lead technology

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Randy Hollister and Roy D. Rainey Jr., the brains behind Cendant’s new online lead generation technology, are real estate brokers, not cyborgs. But they do have a knack for integrating new technologies with the business of real estate.

Over the past few years, Hollister and Rainey have worked to develop several new products for industry professionals that can route Web-based leads to an agent’s cell phone and keep agents in compliance with the federal do-not-call rules.

In late November, real estate giant Cendant Corp.