Industry News

10 takeaways for new digital media

Consumers expect more, possibilities abound

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

One of the content themes at Inman News' Real Estate Connect NYC was innovation in digital technology and how it relates to real estate. The Internet is evolving, opening up hordes of new possibilities. Where is it going and how will real estate use it? Here are the top 10 takeaways we identified at the close of the conference: 1. Video is the real estate technology to watch in 2005.   2. Consumers expect much more than a small black-and-white text description of home listings in the Sunday real estate section. They want to see multiple photos, virtual tours, neighborhood and school information, video, interactive maps and be able to calculate an average monthly mortgage payment all within a few clicks.   3. With broadband becoming more ubiquitous, the possibilities for media-rich ways to display real estate online are growing continuously.   4. Broadband users typically spend more time online than dial-up users. Streaming video and audio are now popular as a...