It’s a new year and time for a new marketing plan. Agents often waste a lot of their marketing dollars by failing to plan ahead. For instance, they buy a lot of random, one-time ads from quick-talking salespeople, rather than running a consistent campaign in targeted publications. Or they don’t get around to mailings for lack of time or organization. You can avoid these pitfalls with a little forethought and a planning session with your calendar. A few pointers:

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