BrokerageIndustry News

Specialized Web sites grow real estate listings

Wow sellers with property photos, maps, school info

Learn the New Luxury Playbook at Luxury Connect | October 18-19 at the Beverly Hills Hotel

Differentiating yourself from the competition on listing appointments can be a challenging proposition. If you want to make your services stand out from the crowd plus convert the buyers of your listings into future clients, a "third-level domain Web site" is a powerful way to capture more listings in 2005 Every time you go on a listing appointment, one of the challenges you face is determining what to include on your marketing plan. Should you promise to hold a property open every Sunday? Will you place a special ad in the local paper every week? How will you target market the property to potential buyers? What is required to capture the attention of the brokerage community? Will you post the listing to and if you do, will you use multiple pictures or a virtual tour? As agents grow more sophisticated in marketing their properties on the Web, standing out from the competition becomes more difficult. Recently, many top producers have been using "third-level domain Web site...