Industry News

Realtor association to air Spanish-language ad

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The National Association of Realtors' multi-million-dollar broadcast advertising campaign will continue this year, with ads planned on primetime shows such as "The West Wing," "Law & Order," and "CSI Miami," among other spots, the association has announced.   In May, the association's board of directors voted to continue a special annual assessment of $20 million per member to pay for the campaign through 2006, and this assessment would rise to $25 in 2007 to meet expected higher advertising costs.   The association's 2005 campaign will feature four new television commercials and four new radio spots, as well as printed ads, posters and Web banners for state and local associations to use. The television and radio commercials will run from Feb. 7 through the end of October as part of a $25 million advertising campaign.   The public awareness campaign is now in its eight year. New this year, the ads encourage consumers to contact a Realtor first when it comes time to ...