Industry News

Home technologies on buyers’ minds

Security system, built-in home theater top list

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The most commonly purchased home technology option is a home security system followed by pre-wiring for cable or satellite TV and a built-in home theater, according to a survey of more than 400 consumers. The survey, conducted by Internet Home Alliance, features consumers who are either or prospective buyers of newly constructed homes. The study was led by Alliance members CompUSA, Cisco, CompTIA/HTI+, Hewlett Packard, Home Director, Invensys, KB Home, SBC Communications and Whirlpool. Other key findings about consumer preference for home technology options were: About half of the target consumers (49 percent) presented with at least one home technology option made a purchase. The home technologies that are most important to current and prospective newly constructed home buyers are pre-wired cable/satellite TV and a home security system, both of which consumers indicated should come standard in newly constructed homes. Voted "somewhat important" were structured wiring, multizone...