Peter Conti, vice president of research firm Borrell Associates, is no stranger to the world of start-ups and online marketing, with more than 20 years of traditional and Internet start-up experience under his belt.

After selling a retail business in late 1996, Conti began work in Richmond, Va., on one of the first e-commerce marketplaces for a 1,000-plus-member local merchants association.

He joined Landmark Communications in 1998 to develop and manage the Richmond.com Web site.

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