Real estate brokers now can target sales agent recruits based on their market performance using Terradatum’s BrokerMetrics system.

The company this week announced enhancements to the system that enable brokers to determine how much business an agent does in a particular city, county, ZIP code or MLS area, and determine what that agent would contribute to the bottom line of their firm if they recruited them to join.

Founded in 1989, Terradatum provides technology systems to the real estate industry.

The company’s BrokerMetrics system is a desktop application that allows users to search and retrieve information about market share, potential recruits, changes in market conditions and pricing. Market and brokerage operation information is presented on a real-time basis, enabling brokerages to identify and respond to opportunities in an ever-changing marketplace. When performance does not meet expectations, management can quickly identify underlying issues and take steps to realign daily efforts with overall strategy. 

Terradatum also offers the AgentMetrics system, which includes a home price analysis tool enabling real estate agents to view a graph of new listings compared with market data and define a pricing window for more detailed information such as absorption and comparisons with sold and active listings in the same market. The technology also enables agents to produce market trends and market share reports they can include in their listing presentations.

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