Industry News

Home-buying outreach campaign sweeps across nation

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

In an effort to enable more African Americans and Latinos in Louisville, Ky., and Albuquerque, N.M., to take the important steps toward home ownership, Freddie Mac has partnered with housing agencies, Realtor boards and banks for a new awareness and outreach campaign that debunks common misconceptions about buying a home. The campaign, "Homeownership: Let the TRUTH Move You" or "¿Tu propia casa? ¡Atrevete!" will provide straightforward and up-to-date information about all aspects of home ownership, including costs associated with home buying and credit history requirements through a series of one-hour educational sessions in English and Spanish. Research conducted by Freddie Mac suggests that reliable, accurate information about home buying may not be reaching minority communities. The research uncovered several common misconceptions about home buying among African Americans and Latinos. For example, about half of African Americans and Latinos believe that they need a 20 ...