Real estate companies prepare for market shift

Brokers sharpen efficiency strategies

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As the high-flying housing boom loses feathers in some formerly hot markets, real estate consultants say it is time for brokers to focus on those survival skills that will carry them through a market shift.

“There are two things that brokers watch: interest rates and the bubble scare. In general, what I’ve witnessed is that brokers are taking a hard and strong look at expenses built in a great market and looking at a normal market — and trying to pair those two things up,” said Kenneth L.