Pricing real estate for quick sale requires precision

Win clients' trust with hard data about local trends

The premier event for luxury agents and brokers
Luxury Connect | Oct. 16-18 | Beverly Hills

Greed, greed greed: hate to say it, but this is the emotion that drives sellers to price their homes too high, making it hard for you to sell them quickly. This problem is very common in a slow- to-average market. On the flip side, greed also complicates life for agents in today’s hottest markets, such as California and Arizona. If you get 10 offers on a home the day after it goes on the market, the sellers are mad that you didn’t price the home higher.