Industry News

Real estate pros suit up for lead-generation ‘boot camp’

Strategies range from pay-per-click to free consumer information

SAN FRANCISCO – Technologists who participated in a real estate "boot camp" today shared the latest strategies to attract the vast population of Internet-savvy home shoppers and sellers. "Online real estate is big and it's growing," said Hillary Hoover, AdWords manager for Google Inc. Hoover spoke at "Lead Generation Boot Camp," during Real Estate Connect 2005. The conference focuses on innovation and trends in the real estate industry. Real estate is the top professional services category searched by Google users, Hoover said. She described Google's pay-per-click ad service, which can drive consumers to real estate professionals' sites. Real estate agents and companies can pay for their ads to show up for certain keyword searches selected by Google users, and they can bid for higher placement of their ads. While Google's pay-per-click ads are available for all industries, some companies have focused solely on generating new business for real estate professionals. These onli...