Industry News

Real estate dollars flow online

Future-Proof: Navigate Threats, Seize Opportunities at ICNY 2018 | Jan 22-26 at the Marriott Marquis, Times Square, New York

SAN FRANCISCO – Real estate marketing dollars are increasingly flowing online, and even some major players in print media are working to drum up more Internet-based revenue while urging real estate agents and brokers to take a balanced approach to ad spending. "You have to have a broad marketing strategy using different channels. Try different things and track them," said Michael Montsko, president for Weichert Lead Network. Montsko participated in a panel Thursday, "Making Online Marketing Decisions Smartly," during the Real Estate Connect 2005 conference. Keep what works and dump whatever doesn't work, he said. The Weichert Lead Network is a high-tech lead-generation center built for the Weichert Realtors brokerage network. The lead network features a call center that is operated seven days a week, response to consumers' online queries in a matter of seconds, and a higher-than-average conversion rate for Internet leads. Newspapers have been losing revenue from real estate ...