Industry News

‘If you can e-mail, you can blog’

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"If you can e-mail, you can blog," says Lockhart Steele, blogger of the real estate-centric Web site and managing editor of Gawker Media. Steele, whose site scores 200,000 unique visitors a month and boasts the New York Times as an advertiser, extols blogs as marketing devices. Steele, who won an Inman Innovator Award this year in the Most Innovative Media Site category, reports on real estate events in New York from an offbeat perspective. "It's a blog about New York City, and everything in New York comes back to real estate," Steele noted in an Inman Stories video. Steele said that the Property Grunt, a New York broker, "gets clients because of his blog." Steele commented that blogs get high ranking in Google's natural search. If media recognition is any indication, Curbed has definitely made its mark. The site gets mentions in New York Times stories and has been cited as a source in Forbes. "You – the real estate agent – write a blog about what you...