BrokerageIndustry News

New business model: Two4One Real Estate

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Joe and Nickole Hayward got a check for $5,000 after they sold their home in Tucson, Ariz., and bought another home in the area using the same real estate company. They worked with Two4One Real Estate, a company that has adapted a "buy one get one free" business strategy for real estate services. The Haywards heard about the company from a friend, and the couple decided to use Two4One after checking out a couple of other real estate companies in the area. "We'd be out $5,000 had we not gone through (this company)," Joe Hayward said. Tom Wedic, another homeowner who used Two4One to sell his home and buy his next home, said he learned about the company through a printed advertisement he received in the mail. "I just saw his ad. I was kind of skeptical but I tried it -- it was for real," Wedic said, adding that he received about $5,000 as a refund when he closed on the purchase of a new home. "I would definitely do it again." Wedic said he was impressed with Dan Pool's negotiations in t...