Industry News

Help-U-Sell president leads company expansion

Profile: Flat-fee real estate pioneer grows larger

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Those bright yellow and red real estate signs are hard to miss – Help-U-Sell Real Estate now has about 825 offices across the country, and those signs are popping up in a lot of yards. A pioneer in flat-fee real estate services for sellers, Help-U-Sell is expanding its business model as it grows its territory. The company, which as its name suggests was formed to serve real estate sellers, continues to test service offerings for buyers, and is implementing a new compensation and recruiting strategy for its agents and staff. Help-U-Sell hasn't gotten so big by standing still, said company president Rick O'Neil, who joined the company in 1999. "We see our company changing everyday. I see everything that is happening today in real estate as an opportunity. A person has to look at that – try to identify what the opportunities could be and then go seize the moment," he said. In June the company made a large investment in Internet advertising, O'Neil said. And with th...