Industry News

Real estate ad publishers who snooze will lose

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Real estate ad publishers must get more competitive with their pricing and services or they will lose, whether they serve print or online advertisers, according to a recently published report. More advertising dollars are migrating online, often to unexpected locations, but U.S. newspapers are still reluctant to sell home sellers online-only ads, according to the report published in July by Classified Intelligence, an 8-year-old consulting firm for the interactive classified advertising industry. Belden Associates and Inman News also contributed to the 2005 Real Estate Report, which included two separate original studies and a panel discussion, as well as other, earlier studies. The first study, done in concert with Inman, concluded that real estate agents anticipate spending more of their marketing dollars online in the years ahead. This was based on feedback from 44 active agents in cities coast-to-coast. Where the agents intend to spend those dollars was a surprise. In 2000, respo...